A link in bio is one page that holds all your important links, because Instagram only gives you one clickable URL. Here's how it works and what to put on yours.
Open any creator's Instagram profile and you'll see the same thing: one clickable link under the bio. That single link is prime real estate, and a link in bio page is how creators make it do more than one job.
How a link in bio works
You build a simple mobile page with a list of buttons, each pointing somewhere. You paste that page's address into your Instagram bio. When a follower taps it, they land on your page and choose where to go next.
Because most visitors arrive on a phone, a good link in bio is fast, thumb-friendly and easy to read in a few seconds.
What to put on your link in bio
- Your best-performing or newest content, so the thing people just saw is one tap away
- Your main offer: a shop, course, booking link or product
- A way to follow you, such as a newsletter signup, so you own the relationship
- Your other platforms, using their real icons so people recognise them
- A contact option for brands and collaborators
Link in bio vs a website
A website is a bigger commitment: pages, hosting, design. A link in bio is a focused landing page you can set up in minutes. Many creators start with one and never need more.
What makes a good one
- 1Lead with who you are in one line. Visitors decide in seconds.
- 2Keep it short. Put the most important link first.
- 3Make every button say what happens when tapped.
- 4Check your numbers. Know which links get clicked and where visitors come from.
- 5Update it when your focus changes.
It isn't only for Instagram. The same page works for TikTok, YouTube, X, LinkedIn and anywhere else that allows one profile link.
Howdy opens with a 3-second intro that tells visitors who you are, then shows your links. Start free at howdy.bio.
Quick answers
- What is a link in bio?
- A link in bio is a single web page you link to from your social profile. It collects everything you want people to find: your latest video, shop, newsletter, booking page and more.
- Why do I need one?
- Instagram and TikTok let you put only one clickable link in your profile. A link in bio page turns that one link into many.
- Is a link in bio free?
- Yes. Howdy has a free plan with unlimited links. Paid plans remove the Howdy badge and add extras.