Why a generic link in bio doesn't work for app developers

By the Howdy team · October 23, 2026 · 2 min read

Linktree and similar tools are built for creators. Apps need smart links, source tracking and ratings. Here is what a link tool for iOS developers should do.

Link-in-bio tools were built around creators: a list of buttons to your latest video, shop and newsletter. If you make apps, that list falls short in a few specific ways.

Apps need to know the device

A person on an iPhone should land in the App Store. Someone on a laptop needs a page that explains the app and gives them a way to open it on their phone. A plain button can't do both.

Apps need numbers a developer cares about

  • Visits and App Store taps per post, not just total clicks
  • Which channel is worth your time
  • Your rating and rating count, kept current
  • A record of how many new ratings a launch earned

Many apps, one profile

Indie developers often have several apps. One profile page that shows each app with its icon, rating, price and a Get button replaces a pile of separate links.

Setup should be minutes, not an afternoon

Everything you need is already public on your App Store listing: the icon, screenshots, description and release notes. A good tool reads it for you instead of asking you to retype it or hand over API keys.

Howdy does all of the above, and still works as a normal link in bio. Try it free at howdy.bio.

Quick answers

Can I use a normal link in bio for my app?
You can, but it won't send phones to the right store, show your rating, or tell you which post drove traffic.
Do I still need a link in bio if I have an app?
Yes. A profile page that lists all your apps, with ratings and Get buttons, is the one link you share everywhere.

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