A media kit is a one-page summary of who you are, who follows you and what you charge. Here's what to include and how to share it.
When a brand considers working with you, they want the basics fast. A media kit gives them that on one page.
What to include
- A one-line headline and short bio: who you are and what you make
- Audience numbers you can stand behind: followers, reach, typical views
- Audience details: top countries, age range, anything brands ask about
- Rates, or a note that you share rates on request
- Brands you've worked with, only if true
- A business email
Be honest with numbers
Brands often ask for screenshots from your analytics. Use real numbers and date them, for example the last 30 days. Honest numbers build long relationships.
Make it easy to share
A public link and a PDF cover most situations. Put the link in your bio and in your email signature.
Build one in Howdy
In the dashboard, open Media kit, let AI draft your headline and about text, add your stats and rates, and switch it on. Your kit lives at your page address followed by /media-kit, and brands can save it as a PDF.
Media kits are part of the Pro plan. You can build and preview yours for free before upgrading.
Quick answers
- What is a media kit?
- A short document or page with your bio, audience stats, past work and rates, so brands can decide quickly whether to work with you.
- How big do I need to be?
- There is no minimum. Small, engaged audiences in a clear niche can be valuable to the right brand.
- Does Howdy have a media kit?
- Yes. Pro and Lifetime plans include a public media kit page with Save as PDF.